THE GREAT ENDEAVOUR RALLY 2026 - NAMING RIGHTS PARTNER
Toowoomba, QLD to Mt. Dare, South Australia
Some events test your limits. The Great Endeavour Rally dismantles them entirely.
Custom Lithium is proud to return as the Naming Rights Partner of the Great Endeavour Rally for the second consecutive year - part of a three-year commitment that runs from 2025 through to 2027. This isn't a one-off sponsorship. This is a partnership we chose deliberately, and one we're in for the long haul.
The Route
In 2026, competitors set out from Toowoomba in Queensland - heading west through the sweeping plains of Western Queensland, north into the raw expanse of the Northern Territory, and south into the outback heart of South Australia, finishing at the legendary Mt. Dare. One of the most remote destinations on the Australian continent. A place most people will never see. A place that demands everything from the people and machines that dare to reach it.
The route traverses some of the most unforgiving terrain in the country - corrugated dirt roads, dry creek crossings, dust, heat and the kind of isolation that reminds you very quickly how capable your equipment needs to be. This is not a Sunday drive. This is an endurance event in the truest sense of the word.
Why Custom Lithium and the Great Endeavour Rally belong together
The people who enter the Great Endeavour Rally are exactly the people Custom Lithium was built for. They push further than most. They plan meticulously, they build their vehicles with purpose, and they trust the gear they carry with their safety and their success. Reliable, Australian-made power isn't a luxury on a route like this - it's a necessity.
Having our name on this event for three years running is a statement about who we are as a brand. We don't chase visibility for its own sake. We align ourselves with events and communities that share our values - resilience, adventure, precision and the uniquely Australian willingness to point the vehicle at the horizon and go.
Andy and Kirsty and the Custom Lithium team are proud to be part of the Great Endeavour Rally family & the wider Endeavour Foundation Community.
If you're competing, volunteering or following along with the rally from home - we're with you every kilometre of the way.